This year marks our 10th anniversary. For many industries, a decade isn’t a long time. But in the world of marketing where technology can have a major influence on how we do things, ten years is a lot. Don’t believe us? Check out our list below of 10 ways senior living marketing has changed since […]
Your new resident has just moved in, which means the senior living marketing and sales teams can breathe easy since their work with that former prospect is done, right? Not so fast! Your new residents can provide ongoing help with your senior living marketing materials. How’s that? Well, think about it. Your newest residents aren’t […]
When I moved my mom into an assisted living community in 2021, I was disappointed with the experience. This was a big life change for her, and yet the community failed in those early days at making her feel truly welcome. Some things that jumped out at me . . . On the day of […]
In a previous blog post, we discussed how senior living leads require many “touches” before buying—and that the sales cycle can be quite lengthy. In fact, according to a white paper by Enquire Solutions, the sales cycle can range from 107 days (for memory care) to a whopping 400 days (for life plan communities). Assisted […]
In a perfect world, all senior living sales interactions would end with prospects saying, “YES! I want in.” But life is far from perfect, right? This is why sales reps must learn how to adeptly handle common sales objections. Here are three strategies to embrace. 1. Shift the conversation from negative to positive. If a […]
One of the biggest challenges for communities is coming up with creative marketing ideas for senior living—ideas that the community’s marketing team can easily execute across multiple channels, like emails, social media, paid ads, and the website. (Read more about the importance of integrated marketing campaigns.) If only there were a magic “creativity” button that […]
Alignment is a critical word in marketing. When things are “aligned,” everything goes more smoothly. And who doesn’t want smoother, easier marketing, right? But how do you achieve alignment? By focusing on two key areas: First, your marketing and sales teams. (Read more about that here.) Second, your inbound and outbound marketing strategy. This post […]
If you’re a senior living marketer, one of your jobs is to create an effective marketing strategy for your community. This will involve a combination of online and offline marketing tactics. But what exactly is online marketing vs. offline marketing? Below, we provide an overview of both, including how they differ and what you need […]
If you’ve been reading up on marketing topics and you landed on this blog post, it’s probably because you’ve been scratching your head over the phrase “integrated marketing campaign.” What is it? Why should senior living marketers care? What goes into planning an effective integrated marketing campaign? Below, we answer those questions—and many more. What’s […]
This month, we’ve been writing a lot about a major shift happening in the senior living industry. The gist: Over the next decade, we’ll be marketing to fewer and fewer people from the Silent Generation and dramatically increasing our reach across the entire Boomer demographic. (The youngest Boomers turn 58 this year.) A refresher about […]
