Entries by Chris Zook

How We Saved Our Clients $26,000 in 10 Weeks by Focusing on Ad Fraud

In May 2023, the paid media team at Senior Living SMART first began to hear that a few clients were getting unqualified leads from Google Ads. This isn’t completely unusual – any marketing strategy will always bring in unqualified leads to some extent, and marketing in the senior living industry is no exception. But these […]