Let’s talk about customer satisfaction. At the end of the day, isn’t it all about how the residents and families feel about the services and care they receive in your community? So let’s first answer the question, “Why conduct satisfaction surveys?” Word of Mouth Residents and families are talking about you – to friends, relatives, […]
Marketing a senior living community can be challenging. After all, most communities are essentially selling the same thing. As a result, it can be difficult for consumers to identify the community best suited for their lifestyle and needs. How can you elevate your senior living marketing to show true differentiation? Read on. 1. Differentiate through […]
Are you a good leader? How do you know? Review this quick leadership checklist to see how you measure up against characteristics of great leaders. 8 Questions for a Great Leader Is your door open more than it is closed? Does your team feel comfortable coming to you with questions, ideas and concerns? Do you […]
Why is senior living reputation management so important? Well, let’s face it: people rely on online reviews more now than ever before. So, what people say about your community MATTERS (regardless whether you agree with their assessment or not). Consider the following stats: According to a Harvard Business School study, a one-star increase in Yelp […]
Ever since we entered this world we have been labeled. Newborn. Cute. Colicy. Chubby. Then as we grew our labels grew along with us. Fast, small, smart, tall. Rich, poor, weird or a bore. And we labeled others because there is a natural tendency to put people that we meet in categories. The further we […]
