The Magic of Music
There are many ways to engage residents using music in activity programming. Learn about the benefits of integrating music into your programming and how music can make a difference in the lives of your residents.
Author Archive for: andrea
Entries by Andrea Catizone
Getting Smart with Recruitment and Retention
As an industry, we are constantly struggling with associate recruitment and retention. Turnover is high particularly with direct care associates. Follow our practices to help get out of the revolving door of staffing management.
Sell to the Ballerina, Not the Wheelchair
To better understand your target demographic and market, effectiveness in ‘what’ we are selling and ‘how’ we are selling are best measured between the transactional vs. relational philosophy.
Website Pet Peeves
How does your website checkout? Survey report of major qualms from users ranging from GenX, Young Boomers, Old Boomers, and Silent Generation.
Senior Living Marketing Tactics That Will Engage Today’s Prospects
In my constant quest to keep up with all things senior living marketing, I recently read an article published by Senior Housing News called “The Secrets To Growing Senior Living Sales & Occupancy.” In a nutshell, here are the so-called secrets: Do deep discovery. Ask the right questions to get the right information. Understand the […]
“I’m Not Ready Yet” – Have You Heard This from Prospects?
If you have spent anytime as a sales counselor in Senior Housing you most likely hear this on a daily basis. Does that mean they REALLY are not ready yet? The answer is no. What they really are saying is, “I don’t trust you yet” and I am afraid of making this life change. They are […]
Senior Living Sales Management: 6 Steps to Excellence
At Senior Living SMART, we talk to operators every day who ask the same questions about senior living sales and how to grow their occupancy. How do we get more conversions from senior living website? Which senior living CRM is right for our team? What data should we be looking at to improve results? What […]
Are You Shutting Down 90% of Your Prospects?
Stop “Selling” to Start Closing Do your higher-functioning prospects insist that they’re “not ready yet?” Have most of your leads “gone cold” through traditional sales techniques? If your sales approach attracts more residents with higher acuity while missing out on the low acuity, higher-functioning residents, generating more leads may not be your answer to higher […]
Delight and Retain Your Residents and Staff with Surveys Done Right [Webinar]
As a senior living community, it is critical to get input from your residents and staff! If you perform a successful survey, the benefits can be endless.
Senior Living Sales Strategies: Selling Memory Care
There is a reason that a family member decided to pick up the phone when they did and call you. Finding out the reason is key in selling memory care. Here are the six senior living sales strategies to remember when selling memory care: 1. Listen, Listen, Listen, and then Listen Some More. Allow the […]
