Depending on your senior living community needs and budget, we offer
three membership packages sure to help boost your marketing efforts.


Your virtual headquarters.
A starter kit package to get you going with access to non-branded operational downloads, marketplace discounts and networking resources.

Your virtual brand manager.
Start reaching your marketing goals with customizable proven-effective advertising solutions from the leader in senior living marketing solutions.


$249/year, or

  • 60 + Sales and Occupancy Resources
  • 25+ Marketing Resources
  • 50 + Leadership Resources
  • 100 + Operations Resources
  • 25+ Webinars
  • 45+ Vetted vendors with savings and special offers
  • Additional premium content and resources added regularly


  • 40+ direct mail templates (postcards, self-mailers, and notecards with envelopes)
  • 35+ flyers (event invitations and special date messaging)
  • 5+ standard event marketing kits with tip sheets
  • 5+ newsletters with prewritten articles
  • 5+ activity calendar templates
  • High-quality images
  • Prewritten, editable content for all tactics
  • Additional proven-effective products added regularly


$995/year, or


Everything included in SmartHQ membership – plus:

  • Stationery, pocket folders, business cards and collateral materials
  • Print advertisements of varying sizes
  • Community service brochures for individual levels of care (CCRC, independent living, assisted living, memory care, skilled nursing and rehabilitation)
  • Deluxe marketing kits with multiple tactics and tip sheets included
  • Email header and social images to match event invitations
  • Social media campaigns
  • Greeting cards
  • Promotional signage, table tents, banners and takeaway options
  • Operational resources, forms, tips and checklists
  • Sales tools and coaching materials
  • Management kits and resources
  • Incentive/special offer tactics
  • New templates and additional robust tactics added regularly

* Studio members will be required to upload high-resolution logo files and any InDesign artwork used in current community stationery.

Concierge Service

There’s a lot to explore! Our Getting Started Guide and New Member Demo will help you find exactly what you are looking for. Have a question or need information – just reach out to our team.

Sales Tools

Want to improve occupancy? Convert more tours to move-ins? Discover way to turn your website into a lead generator? Learn how you can impact the customer journey.

Access to Member Resources

Insights and tools to help grow occupancy, improve revenue and inspire your staff.

Take a Look Around

The Studio

Access to professionally designed marketing and sales templates for every event, promotion and campaign.

Negotiated Savings and Discounts

Checkout our Marketplace for best-in-class resources for senior living management. Enjoy member only savings and special offers.

Learn more in the Marketplace

If I have questions about Senior Living SMART, who can I talk to?

We have many options for you to reach out if you have a question about existing membership, or inquiries before signing up. You may always reach us at our direct 888–620–9832 line, email, or send us a message »

Will I be stuck in a long-term contract?

Our membership period is set at a minimum of 30 days upon signup. Depending on monthly or annual subscription options, your membership renews either a month or year (respectively), from your anniversary date unless you decide to cancel/suspend your membership when logged into ‘My Account‘.

How can I cancel my membership?

You may suspend your subscription at any point by cancelling membership when logged into ‘My Account‘. Access to respective SMART HQ or The Studio assets will also be locked/unlocked depending on changes to your membership level. More info →

If I have multiple communities, how can I provide those users with membership access?

Easy peasy! As community leader, if you’d like ability to signup multiple communities under your account, each with unique email accounts with single sign on (SSO) access to The Studio portal templates, please contact us →

Not ready to commit? Schedule a no-obligation demo and see how it all works.