As a sequel to “Selling at Combat Speed,” Mike Miller at Primo Solutions takes the same concepts and applies them specifically to the senior living industry. In “Stop Selling and Start Caring,” you will be introduced to new concepts and skills that will require you to change your current habits and ways of thinking. The stories and statistics are real. The results are real. The challenging yet rewarding journey is real. The transformation of the industry starts with a personal commitment to change. It will not be easy. You will fail along the way. Few will reach their full potential.