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SMART Resources

Understanding Prospect Decision-Making

This white paper by Varsity Branding, looks at the decision-making process that potential residents go through when choosing – or not choosing- a community. 

Categories: Downloads, Marketing, Sales & Occupancy Growth
  • Description

Description

Varsity Branding has examined the motivations of one of the nation’s most powerful audiences. Through nationally recognized ethnographic studies, they have investigated the mature market”s perceptions about retirement living, as well as many other products and services.

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