Because we’re a senior living marketing agency, we understand how to develop buyer personas that help attract more of the traffic you’re looking for.
Remember, we’re a senior living marketing agency. Our fearless leaders, Deborah Howard and Andréa Catizone, have spent their entire careers working closely with residents and their families.
Thanks to them, everyone on the Senior Living SMART team has been schooled in how to develop buyer personas for the senior living space.
In other words, we understand seniors and their families and the emotional journeys they’re on.
Armed with this knowledge, we can help you create useful buyer personas for your community—personas that will successfully guide all future marketing and sales activities.
“If you don’t understand the buyer’s journey, if you haven’t sat with families and held their hands and heard their stories and understand not only the linear and logical decision-making, but the emotions and guilt, then it’s really hard to customize the journeys and create an experience that’s relevant and personal. I think we do this better than anybody else, because we’ve been on the provider side our whole careers.”
Let’s Discuss
How to Develop Buyer Personas
