Strategies for Better Senior Living Reputation Management
Why is senior living reputation management so important? Well, let’s face it: people rely on online reviews more now than ever before. So, what people say about your community MATTERS (regardless whether you agree with their assessment or not).
Consider the following stats:
- According to a Harvard Business School study, a one-star increase in Yelp rating leads to a 5-9 percent increase in revenue.
- Search Engine Land reports that 87% of potential customers won’t consider businesses with poor ratings.
- Search Engine Journal reminds us that more reviews are better. In fact, according to research, people won’t even begin to believe the average star ratings unless there are at least 40 reviews.
And that’s just the tip of a very large iceberg when it comes to stats about consumers and online reviews.
This shouldn’t surprise any of us senior living marketers. After all, we’re consumers, too. We seek out reviews (and judge businesses accordingly) just like everyone else.
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