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Need More Leads?

Resources: Content Development

  • Illustration of people working around a large megaphone in a cityscape, symbolizing communication, teamwork, public announcement, and effective Senior Living Branding.
    October 19, 2026|8 min|

    5 Tips for Better Senior Living Branding

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  • A woman in a pink blazer touches a virtual screen displaying "SEO" with digital icons and a search bar overlay, representing senior living search engine optimization.
    May 27, 2026|7 min|

    Senior Living Search Engine Optimization 101

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  • A person in a suit holds a magnifying glass over a digital graphic displaying the letters “AI,” technology icons, and insights related to SEO for senior living.
    May 26, 2026|9 min|

    AI Isn’t Hurting Your SEO for Senior Living. Bad Content Is.

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  • Illustration of a person examining a large map with a magnifying glass, focusing on a red location pin—symbolizing content marketing for local SEO—against a stylized cityscape background.
    May 19, 2026|8 min|

    5 Proven Types of Local SEO Content for Senior Living in the AI Era

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  • Two women sit at a dining table using a tablet together, exploring tips for Google Business Profile. A bowl of fruit and glasses of water are also on the table.
    March 24, 2026|10 min|

    Google Business Profiles in the AI Era: A Guide for Senior Living Operators

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  • A woman with glasses and a bun looks intently at a laptop screen, wearing business attire in an office setting with blurred lights in the foreground, focused on senior living sales strategies.
    February 24, 2026|8 min|

    Senior Living Sales: Creating a Great Schedule-a-Tour Page

    Continue Reading
  • Woman in a black blazer shouting into a red and white megaphone against a light blue background, embodying the energy and passion needed for content creation best practices.
    December 12, 2025|6 min|

    Content Creation Best Practices: How to Nail Your Voice & Tone

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  • Close-up of multiple colorful threads, including red, yellow, blue, and orange—perfect threads for marketing—threaded through the eye of a sewing needle against a plain background.
    November 5, 2025|6 min|

    Should I Be Using Threads for Marketing in Senior Living?

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  • Two customer service representatives wearing headsets work at desks in an office, assisting with senior living leads. The woman in the foreground is smiling at the camera.
    September 29, 2025|4 min|

    The Benefits of Call Centers For Senior Living Leads

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  • Headshot of a woman with long blonde hair overlaid on a compass graphic, featuring the text "Senior Living Smart" and "Sue Farrow with Shore," highlighting expertise in Senior Living.
    September 25, 2025|2 min|

    Senior Living Marketing Perspectives: Bridging the Affordability Gap in Senior Living with Sue Farrow

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  • A person using a smartphone with illustrated chat bubbles appearing above the screen, suggesting online messaging or virtual conversation with a chatbot.
    September 16, 2025|8 min|

    Should You Add a Chatbot to Your Senior Living Website?

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  • An elderly woman sitting in a wheelchair smiles up at a caregiver handing her a knitted blanket in a well-lit IL/AL community room.
    September 9, 2025|8 min|

    Improve Your Care Transition Messaging: Tips for IL/AL and AL/MC Communities

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  • A compass graphic with the Senior Living Smart logo and slogan at the top, featuring a photo of Nathan Jones with Dash Media highlighted at the center, emphasizing insights for senior living professionals.
    September 1, 2025|2 min|

    Senior Living Marketing Perspectives: Changing the Narrative Through Authentic Storytelling

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  • Older man with a gray beard and cap sits on outdoor steps, smiling as he holds a tablet—perhaps exploring the best content for email marketing—in a gray blazer, red sweater, and dark pants.
    August 8, 2025|8 min|

    Best Content for Email Marketing to Baby Boomers

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  • Five people of various ages are jumping and smiling with their arms raised against a beige background, showcasing the joy and energy that marketing to seniors can inspire.
    August 5, 2025|8 min|

    Marketing to Seniors and Adult Kids? Start Here.

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  • A person’s hand on a laptop keyboard with the text “SEO” and a search bar graphic overlayed on the image, highlighting seo for senior living strategies.
    July 22, 2025|6 min|

    4 Ways to Improve Off-Page SEO for Senior Living Communities

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  • An older woman wearing an apron holds and examines a clay pot in a pottery studio, smiling as she works—capturing the creativity and engagement promoted in senior living marketing.
    July 8, 2025|6 min|

    Senior Living Marketing Tip: Create More “Day in the Life” Content

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  • Person typing on a laptop with digital graphics of a search bar, AI icon, and chat bubbles superimposed, representing artificial intelligence, online searching, and senior living SEO.
    June 17, 2025|8 min|

    How Google’s AI Overviews Are Affecting Senior Living SEO

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  • An elderly woman holds up pink flowers while a younger woman stands behind her in a lush garden—capturing a joyful moment perfect for senior living marketing.
    June 3, 2025|7 min|

    How to Talk About Memory Care (Without Creating More Guilt)

    Continue Reading
  • A hand at a desk with a coffee cup, notebook, and a diagram showing elements—like website design, management, and analytics—surrounding a loading bar, illustrating how to market senior living communities effectively.
    May 20, 2025|6 min|

    How to Market Senior Living Communities in a Sea of Sameness

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  • A laptop screen displays a senior living blog platform interface with the word "BLOG" and a "Create Your Blog" button; a hand rests on the keyboard.
    April 21, 2025|9 min|

    How to Write a Great Senior Living Blog Post

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  • Person typing on a laptop with a large search bar graphic overlay, various office supplies on the desk, highlighting the importance of senior living SEO in optimizing search results.
    April 15, 2025|7 min|

    Senior living SEO Best Practices

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  • A man with glasses looks through a square hole cut in the center of a newspaper, as if searching for creative marketing memory care ideas, holding it up in front of his face.
    March 11, 2025|5 min|

    Marketing Memory Care: Takeaways from ‘A Man on the Inside’

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  • Illustration of businesspeople on a red arrow path leading to a bullseye target, symbolizing teamwork and goal achievement in improving brand recognition, with graphs and magnifying glass elements.
    March 5, 2025|10 min|

    Best Practices for Building Brand Recognition as a Senior Living Provider

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  • Illustration of a laptop displaying a document, with a cup of coffee, phone, notebooks, pens, and crumpled paper on a green desk background—perfect for Senior Living SMART workspaces.
    December 16, 2024|3 min|

    Our Favorite Senior Living SMART Blog Posts & Podcasts

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  • Illustration of people collaborating to design and build a website for senior living marketing, with charts, images, and code displayed on a large screen and construction crane elements in the background.
    August 27, 2024|5 min|

    Content for Each Stage of the Senior Living Marketing Funnel

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  • A graphic with the words "Social Proof" surrounded by icons representing networking, awards, messages, video, handshake, and positive feedback—highlighting digital marketing for senior living—on a blue background.
    July 9, 2024|6 min|

    Using Social Proof in Digital Marketing for Senior Living

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  • Illustration of a hand holding a smartphone displaying a woman in a video call, with chat and like icons on the screen, highlighting senior living social media marketing and various social media symbols in the background.
    July 2, 2024|9 min|

    Senior Living Social Media Marketing: Storytelling Tips

    Continue Reading
  • Six older adults wearing winter clothing stand outdoors, smiling and posing closely together as one person takes a selfie with a smartphone—capturing authentic moments perfect for senior living social media marketing.
    June 4, 2024|5 min|

    Senior Living Social Media: User-Generated Content 101

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  • An older man walks with a cane outdoors while a younger woman, perhaps inspired by senior living marketing tips, walks beside him, holding his arm supportively.
    May 21, 2024|5 min|

    Senior Living Marketing Tips: The Adult Child’s Journey

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  • Illustration of a person analyzing various graphs and charts on a computer screen and surrounding windows, representing data analysis, statistics, and trends in senior living occupancy.
    May 14, 2024|6 min|

    How to Diagnose Senior Living Occupancy Issues

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  • A hand writes the words "OUTSOURCE" and "IN HOUSE," with arrows pointing in opposite directions on a green chalkboard, illustrating the choices for managing a senior living call center.
    May 7, 2024|6 min|

    Should You Outsource Your Senior Living Call Center?

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  • Two women sit at a table with mugs, holding smartphones and smiling at each other in a bright, indoor setting—capturing the warmth and connection that senior living SEO aims to highlight.
    March 19, 2024|5 min|

    Senior Living SEO: How to Optimize for ‘Near Me’ Searches

    Continue Reading
  • Smiling woman in circular frame over a background of a compass and the Senior Living SMART logo, with text: "Kerri-Anne Pendergast with Senior Living SMART, specializing in social media marketing.
    March 18, 2024|2 min|

    Senior Living Marketing Perspectives: Social Media Marketing

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  • Illustration of five personas: one older adult reading a newspaper, another watering plants, one feeding birds, one walking a dog, and another sitting in a rocking chair with a cat.
    February 13, 2024|7 min|

    How Personas Can Drive Senior Living Occupancy

    Continue Reading
  • Illustration of a woman holding a large wrench by a computer screen displaying charts, folders, and media icons, highlighting tools for social media marketing with a megaphone and social media symbols nearby.
    October 17, 2023|7 min|

    Senior Living Social Media Marketing – Our Approach

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  • A magnifying glass highlights the words "SEO Search Engine Optimization" on a dark background, with related terms embossed in the surface—perfect for a Senior Living SEO Company focused on boosting online visibility.
    September 19, 2023|4 min|

    Senior Living SEO Companies: Do You Need One?

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  • Three people stand near a sales funnel labeled TOFU, MOFU, BOFU, with lightbulbs floating around, symbolizing ideas or marketing strategies and the importance of bottom-of-the-funnel content in converting leads.
    June 13, 2023|6 min|

    Bottom-of-the-Funnel Content Ideas That Senior Living Communities Should Try

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  • Illustration of a woman pulling a gauge needle from the sad red to the neutral yellow section on a satisfaction meter, symbolizing how to handle bad Google reviews and improve customer feedback.
    April 11, 2023|9 min|

    How to Handle Bad Google Reviews in Senior Living Communities

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  • Illustration of a person examining a search results page with a magnifying glass, next to a winner’s podium with gold, silver, and bronze medals—highlighting success in senior living lead generation.
    February 21, 2023|7 min|

    Paid Search vs. Organic Search for Senior Living Lead Generation

    Continue Reading
  • Illustration of three people interacting with a large web browser search page, highlighting organic search visibility through a prominent search bar, magnifying glass, and digital icons.
    February 7, 2023|4 min|

    Organic Search Visibility: Think Beyond Your Website

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  • A group of older adults, perhaps ideal for developing buyer personas, stand outdoors in a line, smiling at the camera on a sunny day. Some have backpacks. Trees and sunlight brighten the background.
    October 25, 2022|4 min|

    Developing Buyer Personas: Common Mistakes to Avoid

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  • Ten illustrated elderly people, five men on the top row and five women on the bottom, each with unique hairstyles, skin tones, and clothing—ideal for visualizing diversity when considering what is the best way to create a buyer persona.
    October 18, 2022|4 min|

    What Is the Best Way to Create a Buyer Persona for Senior Living?

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  • A magnifying glass enlarges part of the word "VALUE" on a bright blue background, symbolizing the focus on marketing to baby boomers.
    October 11, 2022|6 min|

    Marketing to Baby Boomers: Develop a Strong Value Proposition

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  • Elderly woman with glasses sits on a sofa, reading a newspaper in a bright living room with a window and flowers—an ideal scene for a senior living marketing strategy.
    September 20, 2022|6 min|

    Senior Living Marketing Strategy: What Is an Advertorial?

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  • A target stands upright with one arrow hitting the bullseye, while several others scattered around it miss the center—much like senior living social media marketing, where focused strategies achieve standout results.
    May 3, 2022|6 min|

    Senior Living Social Media Marketing: Mistakes to Avoid

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  • A compass graphic with an arrow pointing up, featuring the Senior Living Smart logo and a circular photo labeled "Robyn Bradley with E.T. Robbins Productions," highlights their expertise in content marketing.
    March 28, 2022|2 min|

    Senior Living Marketing Perspectives: Mastering Content Marketing

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  • A person sits at a desk, typing on a keyboard in front of a large computer monitor displaying the word "BLOG," brainstorming digital marketing strategies for senior living amid office supplies in a tidy workspace.
    March 1, 2022|7 min|

    Digital Marketing Strategies for Senior Living: Get Blogging

    Continue Reading
  • Person typing on a laptop with three digital search bar graphics overlayed in the foreground, illustrating the importance of a strong senior living marketing strategy; a coffee cup is visible in the background.
    February 15, 2022|6 min|

    Best Local SEO Tips for Your Senior Living Marketing Strategy

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  • Two older adults sit side by side on wicker chairs outdoors, smiling as they explore effective email marketing strategies together on a laptop computer.
    November 16, 2021|7 min|

    Effective Email Marketing Tips for Senior Living

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  • A woman stands by an open mailbox, holding and looking at a stack of mail while smiling—an uplifting moment that captures the personal touch of senior living marketing.
    September 3, 2021|3 min|

    Does Direct Mail Still Have a Place in Senior Living Marketing?

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  • Illustration of a large smartphone surrounded by icons representing app features, two people interacting with digital elements, and symbols of connectivity and productivity—perfect for a content marketing agency showcasing digital solutions.
    June 24, 2021|5 min|

    What to Look for in a Content Marketing Agency for Senior Living

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  • Illustration of three people interacting with large digital media elements, including a smartphone, charts, documents, and images, symbolizing senior living social media marketing and content management.
    April 29, 2021|6 min|

    Senior Living Social Media Marketing: Instagram, LinkedIn, & More

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  • Illustration of four people holding large social media icons—thumbs up, heart, and star—jumping in front of a smartphone on a blue background, capturing the energy of senior living social media marketing.
    April 19, 2021|6 min|

    Senior Living Social Media Marketing: High-Converting Content Ideas for Facebook

    Continue Reading
  • Illustration of four people using laptops and phones around a giant laptop displaying a video play button, set outdoors, highlighting senior living social media engagement.
    April 16, 2021|7 min|

    Senior Living Social Media Marketing: YouTube Content Ideas

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  • Stacks of coins with blue 3D letters spelling "LIKE," each letter placed on a separate stack, arranged in increasing height from left to right—a creative visual for senior living social media engagement.
    April 9, 2021|5 min|

    Senior Living Social Media Marketing: 4 Reasons to Invest

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  • Illustration of a woman at a desk having a video call about senior living marketing events with another woman displayed on a computer monitor, with charts and notes on the wall in the background.
    February 22, 2021|6 min|

    Senior Living Marketing Events: 5 Tips for Going Virtual

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  • Illustration of a hand holding a smartphone with a map and location pin, while two people use their phones; perfect for senior living blog topics focused on technology. Digital icons float in the background.
    December 2, 2020|5 min|

    Senior Living Blog Topics: How to Approach Location Keywords

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  • Cartoon superhero flying while holding a large envelope with an "@" symbol on a paper inside, representing fast senior living lead generation and efficient message delivery.
    August 3, 2020|7 min|

    Senior Living Lead Generation: Create Better Lead Nurturing Emails

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  • Hands typing on a laptop keyboard with scattered floating letters in the foreground, books and a smartphone in the background—perfect for creating engaging content for a senior living blog.
    August 19, 2018|3 min|

    Blogging Basics for a Killer Senior Living Blog That Gets Results

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  • A notepad, pens, and paper clips surround a "Content Marketing" diagram, illustrating essential content marketing elements like strategy, audience, news, podcasts, video, photos, blogs, and newsletters.
    February 4, 2018|3 min|

    Using Content Marketing to Generate More Leads, Tours, & Move-Ins

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