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Need More Leads?

Resources: Marketing and Sales Alignment

  • Illustration of people profiles on a tablet under a magnifying glass, highlighting buyer persona questions, with a target and arrow in the background, and four people standing nearby.
    October 28, 2025|8 min|

    9 Buyer Persona Questions for Your Best Residents

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  • Headshot of a woman with long blonde hair overlaid on a compass graphic, featuring the text "Senior Living Smart" and "Sue Farrow with Shore," highlighting expertise in Senior Living.
    September 25, 2025|2 min|

    Senior Living Marketing Perspectives: Bridging the Affordability Gap in Senior Living with Sue Farrow

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  • Photo of Reed Davis with a compass graphic, Senior Living Smart logo, and text: "With One On One Sales Academy—featuring expert Senior Living Sales Training.
    August 11, 2025|2 min|

    Senior Living Marketing Perspectives: Reimagining Sales Training with Reed Davis

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  • Four elderly people enjoy each other's company indoors, smiling and conversing. The spacious room's large windows in the background create a bright atmosphere, highlighting the warm sense of occupancy.
    August 11, 2025|6 min|

    How to Manage Senior Living Occupancy Challenges in Q4

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  • Five older adults smile while posing for a selfie together indoors, with playing cards visible on the table—a joyful moment that reflects how to create a brand experience centered around authentic connection and shared fun.
    May 13, 2025|7 min|

    How to Create a Great Brand Experience for Residents

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  • An older woman and man sit close together on a couch, smiling and laughing as they discuss how to manage a waiting list. The woman is holding a white mug while sunlight streams in through large windows behind them.
    May 5, 2025|4 min|

    5 Tips for Managing Senior Living Waitlists

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  • An older woman in a light green sweater smiles while sitting at a table with others in a bright, cozy room—demonstrating the warm community emphasized in senior living sales tips.
    April 1, 2025|6 min|

    Senior Living Sales Tips for Better Re-Tours

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  • Older woman with gray hair holding a phone to her ear, looking concerned and raising her hand in a questioning gesture—perhaps she’s asking about senior living sales options.
    March 25, 2025|4 min|

    Senior Living Sales Strategies: How to Handle the Initial Phone Inquiry

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  • Headshot of Kelly Singleton Myers displayed over a compass graphic, with "Rethinking Sales Strategies in Senior Living," alongside Senior Living Smart and KJB Consulting logos and background text.
    March 19, 2025|1 min|

    Senior Living Marketing Perspectives: Rethinking Sales Strategies in Senior Living with Kelly Singleton Myers

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  • Five older adults stand close together indoors, smiling at the camera with hands stacked in unity—one person waves. A perfect snapshot for any senior living guide celebrating community and connection.
    January 28, 2025|3 min|

    Senior Living Guide: How to Create a New Resident Welcome Program

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  • Illustration of four people walking in a line, each holding a yellow megaphone to their mouth and appearing to announce something, symbolizing the power of senior living referrals spreading important messages.
    November 19, 2024|7 min|

    Best Practices for Better Senior Living Referrals

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  • A young woman holding a clipboard speaks with an older couple sitting together on a couch in a bright, indoor setting, guiding them through the senior living sales process.
    November 12, 2024|5 min|

    How Executive Directors Help the Senior Living Sales Process

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  • An older man and woman sit on a couch in a well-lit room, closely reading and examining papers together as they discuss senior living sales tips.
    September 30, 2024|7 min|

    Senior Living Sales Tips: 3 Faulty Mindsets to Avoid

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  • A woman smiling is featured in a circular frame with the text "Erin Thompson with Appspire for More" below, set against a compass background highlighting The Executive Director's Role in Sales and Senior Living Smart branding at the top.
    August 16, 2024|1 min|

    Senior Living Marketing Perspectives: The Executive Director’s Role in Sales

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  • An older couple sits on the floor packing clothes into a suitcase in a living room, preparing for a trip as part of their move-in process.
    February 6, 2024|8 min|

    How the Move-In Process Can Affect Your Senior Living Marketing

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  • An older couple stands indoors, smiling warmly, as one person holds a set of keys toward the camera—capturing the excitement and promise of senior living sales marketing.
    January 16, 2024|4 min|

    Tips for Better Senior Living Sales & Marketing Alignment Post-Deposit

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  • A man in a suit sits on a couch with an older couple, demonstrating senior living sales tips as he shows them something on a laptop. They are attentively looking at the screen in a bright living room.
    June 20, 2023|6 min|

    Senior Living Sales Tips: Converting Tours to Move-Ins

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  • Elderly woman with short white hair and glasses smiling while talking on a smartphone, sitting indoors in a well-lit room—perhaps practicing senior living sales training.
    May 16, 2023|5 min|

    Senior Living Sales Training: Tips for Engaging Phone Calls

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  • Two people sitting on a couch in a bright, plant-filled space, smiling and shaking hands over papers and coffee—demonstrating how to engage customers through warm, personal connections.
    May 9, 2023|6 min|

    How to Engage Customers (Yes, This Applies to Senior Living!)

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  • Three customer service representatives wearing headsets work on laptops, surrounded by icons such as a lightbulb, speech bubble, and question mark—illustrating how to choose a senior living call center for efficient and caring support.
    February 14, 2023|3 min|

    How to Choose a Senior Living Call Center: 5 Questions to Ask

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  • Illustration of a customer service icon wearing a headset at a desk, with a computer monitor displaying an inquiry form for senior living lead management, plus a phone, lamp, and plants in the background.
    January 24, 2023|3 min|

    Introducing LeadGenie: Our Answer to the Senior Living Lead Management Conundrum

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  • A target stands upright while several arrows, representing missed senior living leads, lie scattered on the ground—none hitting the bullseye or even the target itself.
    January 10, 2023|5 min|

    6 Mistakes You’re Making with Your Senior Living Leads

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  • A diverse group of nine professionally dressed people, including one person in a wheelchair, stand in a row against a white background—an ideal team for senior living sales and marketing.
    November 29, 2022|6 min|

    6 Tips for Aligning Your Senior Living Sales & Marketing Teams

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  • A red arrow placed over a white maze, showing a straight path that bypasses the maze’s twists and turns—symbolizing an easy solution to senior living sales challenges.
    August 8, 2022|5 min|

    How to Shorten the Sales Cycle: Tips for Marketing & Sales Teams

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  • A senior couple sits together, listening to a professional woman explain senior living sales options on a laptop in an office setting.
    August 3, 2022|8 min|

    3 Tips for Overcoming Senior Living Sales Objections

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  • An older man and woman sit together indoors, with the man speaking animatedly and gesturing, while another person listens from across a table—an engaging scene often seen during senior living sales strategies discussions.
    April 19, 2022|8 min|

    Senior Living Sales Strategies for High-Intent SQLs

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  • A man in a shirt and bow tie stands in front of a graphic compass, with text reading “Leff Bonney, Associate Professor of Marketing at FSU,” highlighting expertise in the sales process and the Senior Living SMART logo above.
    January 31, 2022|2 min|

    Senior Living Marketing Perspectives: Defining the Sales Process

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  • Man in a grey shirt writes on a glass board covered with colorful sticky notes in an office, brainstorming ideas on how to increase sales in senior living.
    September 7, 2021|4 min|

    How to Increase Sales in Senior Living

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  • Headshot of a smiling man labeled "John Lariccia with Welcome Home" over a background featuring a compass, the Senior Living SMART logo, and highlighting Senior Living Marketing Perspectives: Welcome Home—A CRM Platform Designed Specifically for Senior Housing and Care.
    November 23, 2020|2 min|

    Senior Living Marketing Perspectives: Welcome Home- A CRM Platform Designed Specifically for Senior Housing and Care

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  • Image of toy-like packaging labeled "Qualified Lead! Great Prospect" featuring a white human figure and a red "Ready to Buy!" sticker inside each package—perfect for illustrating Senior Living Sales Tips.
    November 12, 2020|5 min|

    Senior Living Sales Tips: Marketing Qualified vs. Sales Qualified

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  • An older man and woman sit close together on a couch, smiling at each other in a warmly lit living room—an inviting scene ideal for senior living sales promotions.
    March 11, 2019|4 min|

    How to Build Your 24/7/365 Senior Living Sales Team

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  • Older man and woman sit close together on a white couch, smiling at the camera—a warm moment that reflects comfort and connection, ideal for senior living sales. Shelves and framed photos add a cozy touch to the background.
    January 22, 2019|7 min|

    Senior Living Sales: It Doesn’t Have to Be Like “Groundhog Day”

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  • An elderly couple sits at a table, looking at a laptop together. Exploring senior living sales options, the woman touches the keyboard while the man holds a mug. Snacks and an apple are on the table.
    November 27, 2018|4 min|

    Senior Living Sales Tips: How to Engage Prospects Online

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  • Close-up of two elderly hands resting on top of two younger hands on a white wooden surface, symbolizing comfort and support in dementia care.
    August 11, 2017|3 min|

    8 Things Every Senior Living Associate Needs to Know About Dementia Care

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  • Two women sit indoors having a serious conversation about senior living sales and marketing; one looks concerned while listening to the other, who is speaking. Shelves with books are visible in the background.
    February 3, 2017|3 min|

    Senior Living Sales And Marketing: What NOT To Say

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  • Illustration of a faceless person in a suit and red tie with colorful arrows and the words "SALE" in the background, representing senior living sales and marketing strategies.
    January 9, 2017|5 min|

    5 Signs of a Great Regional Director of Senior Living Sales & Marketing

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  • A woman discusses senior living sales on a corded phone in the foreground, while a man sits in the background, both indoors.
    October 3, 2016|8 min|

    Senior Living Sales Tips: 9 Mistakes to Avoid When Managing Phone Inquiries

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  • Two miniature elderly figures walk down a drawn path lined with stacks of coins, symbolizing financial planning for retirement and the importance of smart choices in senior living sales.
    August 9, 2016|3 min|

    Senior Living Sales Tips: 5 Essential Financial Discovery Questions

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  • Several hands with pink fingernails are stacked together in a gesture of teamwork or unity, reflecting the collaborative spirit essential in senior living sales, set against a softly blurred background.
    March 17, 2016|3 min|

    Spring Training for Senior Living Sales Professionals!

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  • An elderly couple sits on a couch, smiling, as the woman shakes hands with a professionally dressed person holding papers during a senior living sales meeting.
    February 22, 2015|5 min|

    Senior Living Sales Management: 6 Steps to Excellence

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  • A hand writes "Success" on a circular flowchart with the words Vision, Mission, Strategy, Action Plan, and Implementation connected by arrows—perfect for illustrating senior living sales processes.
    October 31, 2014|3 min|

    Senior Living Sales Tips: 7 Networking Strategies That Work

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  • Several people hold scissors and cut a blue ribbon during a senior living grand opening ceremony, symbolizing the launch of a new facility or event.
    October 1, 2014|2 min|

    How To Execute The Perfect Senior Living Grand Opening Event

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  • An older couple sits on a couch, smiling and shaking hands with a woman across from them, as they discuss senior living sales strategies in a brightly lit living room.
    August 27, 2014|2 min|

    Senior Living Sales Strategies: Selling Memory Care

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  • Colorful sticky notes with cut-out question marks are pinned to a corkboard, sparking creative ideas for senior living sales strategies.
    May 28, 2014|3 min|

    Senior Living Sales & The Decision Making Process

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  • A small yellow toolbox filled with miniature sales tools sits on a computer keyboard.
    May 23, 2014|3 min|

    Putting the Right Tools in Your Sales Toolbox

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  • A yellow sticky note labeled "Helpful Tips" with a numbered list from 1 to 3, surrounded by crumpled paper, paper clips, and two lipsticks on a gray surface—perfect for quick information management ideas.
    May 19, 2014|1 min|

    Maximize Your Senior Living Resources: Information Management

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  • Close-up of a fuel gauge in a vehicle, with the needle pointing near the "Full" mark—much like strategies on how to increase sales in senior living, keeping performance at its peak.
    March 7, 2014|3 min|

    How to Increase Sales In Senior Living: The Occupancy Conundrum

    Continue Reading
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