| Department | Marketing Technology |
| Reports To | VP of Agency Operations |
| Employment | Regular, full-time |
| Classification | Exempt |
| Location | Remote, United States |
| Leadership | Directly manages the Marketing Technology team |
Role Purpose
The Senior Manager, Marketing Technology leads the Marketing Technology team and owns the delivery of complex, client-facing technology programs from discovery through launch and optimization. This role turns business needs into clear requirements and executable plans, aligns internal teams and external partners, and ensures solutions are scalable, secure, launch-ready, and adopted successfully.
Working across Client Success, Creative, Content, SEO, Paid Media, Analytics, developers, vendors, and client stakeholders, this leader balances client value, technical feasibility, team capacity, budget, quality, and risk.
Key Outcomes
- Reliable delivery. Programs launch on time with clear ownership, realistic milestones, and early escalation of blockers.
- Strong team performance. Team members have clear priorities, balanced workloads, useful coaching, and accountability for quality and results.
- Controlled scope and risk. Scope, effort, vendor costs, dependencies, decisions, and risks remain visible and actively managed.
- Launch-ready solutions. Requirements and acceptance criteria are met; defects, documentation, training, approvals, ownership, and monitoring are addressed before launch.
- Confident clients and stakeholders. Communication is concise, proactive, and clear about progress, decisions, risks, and next steps.
- Measurable impact. Programs improve adoption, efficiency, data quality, visibility, lead management, digital performance, or client experience.
Key Responsibilities
Team Leadership and People Management
- Directly manage the Marketing Technology team, including performance expectations, goal setting, regular feedback, performance reviews, coaching, development, and accountability.
- Allocate work based on priorities, skills, capacity, and deadlines; monitor workload and resolve resource conflicts or delivery risks.
- Lead hiring, onboarding, role definition, and workforce planning in partnership with Leadership.
- Build team capability through mentoring, cross-training, documentation, and consistent standards for delivery, communication, quality, and client service.
- Create an engaged, collaborative environment in which team members understand priorities, raise risks early, and follow work through to completion.
Program Planning and Delivery
- Build and maintain integrated plans across internal teams, developers, vendors, contractors, and client stakeholders.
- Monitor dependencies, decisions, and risks; resolve or escalate blockers and adjust plans when approved priorities or resources change.
- Maintain accurate records and task status in ClickUp and other designated systems, and lead discovery, status, launch-readiness, and retrospective meetings.
Technology Implementation and Quality
- Lead client-facing initiatives involving CRM, marketing automation, websites, forms, lead routing, analytics, dashboards, call tracking, chat, AI-enabled tools, predictive solutions, and integrations.
- Guide technical specialists, developers, and vendors to deliver solutions that meet approved requirements and SLS standards.
- Oversee testing of workflows, integrations, tracking, data, permissions, reporting, mobile experiences, and user-facing functionality; ensure defects are resolved and retested.
- Confirm launch readiness, stakeholder approval, documentation, training, transition ownership, and post-launch monitoring.
Client, Scope, Budget, and Risk Management
- Provide clear updates on progress, decisions, risks, dependencies, budget, and milestones, translating technical concepts for nontechnical audiences.
- Partner with Client Success on account communication, client strategy, project decisions, and commercial scope.
- Track effort, hours, vendor costs, and expenses; identify scope changes before work begins and document effects on timing, cost, resources, functionality, and quality.
- Maintain risk, assumption, issue, dependency, and decision records; coordinate mitigation and escalate matters requiring executive, legal, security, budget, or contract authority.
Process, Documentation, and Governance
- Maintain practical requirements, decisions, configurations, test results, launch details, support ownership, SOPs, templates, checklists, and training resources.
- Use retrospectives and delivery data to reduce bottlenecks, missed handoffs, rework, and unnecessary manual work.
- Contribute delivery and team-capacity input to platform, integration, vendor, and AI-tool evaluations.
- Promote sound practices for data quality, access, privacy, security, accessibility, consent, and responsible technology use; escalate concerns promptly.
Decision Rights and Partnerships
- This role owns: team performance and workload; hiring recommendations; requirements; delivery plans; timelines; day-to-day budget visibility; risk management; quality; launch readiness; documentation; and post-launch review.
- Technical team members own: assigned configuration, development, data setup, troubleshooting, technical QA, documentation, and timely escalation of risks.
- Client Success owns: the overall client relationship, account strategy, commercial scope, and client satisfaction, in partnership with this role on program communication and decisions.
- Executive Leadership owns: enterprise technology strategy, final headcount and budget approval, vendor contracts, security and data policies, major investments, and long-term roadmap priorities.
Required Qualifications
- Five or more years of related experience in marketing technology, digital delivery, technical implementation, marketing operations, or a comparable field.
- Demonstrated experience directly managing, coaching, and developing a technical or marketing-technology team, including workload allocation and performance management.
- At least three years independently leading client-facing or cross-functional programs through discovery, build, testing, launch, and handoff.
- Working knowledge of CRM, marketing automation, websites, analytics, reporting, data flows, integrations, and digital marketing operations; specialist-level configuration expertise is not required.
- Strong facilitation, written communication, documentation, organization, problem-solving, and expectation-management skills in a fast-paced remote environment.
- Bachelor’s degree in a related field or an equivalent combination of education and relevant experience.
Tools and Preferred Experience
Required familiarity: ClickUp or a comparable work-management platform; HubSpot or a comparable CRM/automation platform; Google Workspace and Microsoft Office; GA4, dashboards, and common analytics, diagramming, collaboration, and AI productivity tools.
Preferred: agency, senior living, healthcare, or other multi-stakeholder service experience; PMP, Agile, Scrum, or equivalent training; HubSpot implementations; websites and integrations; lead routing; analytics; call tracking; chat; AI-enabled solutions; and familiarity with privacy, security, accessibility, consent, and data governance.
Leadership Competencies
- People leadership. Sets clear expectations, coaches effectively, addresses performance issues, develops talent, and creates shared accountability.
- Results-driven execution. Turns strategy into priorities, owners, milestones, and measurable results.
- Cross-functional leadership. Builds alignment, resolves ownership gaps, and influences without relying solely on authority.
- Judgment and problem-solving. Uses evidence and appropriate input to make timely decisions and address root causes.
- Communication and change leadership. Explains implications clearly and helps teams and clients adopt new systems and ways of working.
- Resilience and accountability. Responds to ambiguity and pressure with steadiness, transparency, and follow-through.
Employment Terms and Disclaimer
Regular, full-time, at-will employment; [confirm exempt/nonexempt]. Remote within the United States. Normal SLS business hours, with flexibility for scheduled client meetings, launches, and time-sensitive delivery needs. Limited travel may be required. Reports to [confirm reporting title].
This description summarizes the general nature and level of work expected and is not an exhaustive list of duties, qualifications, or working conditions. SLS may modify responsibilities based on business needs. Reasonable accommodation may be made for qualified individuals with disabilities, absent undue hardship.
About Senior Living SMART and Equal Opportunity
Founded in 2012, Senior Living SMART helps senior living communities educate seniors and their families about resources that support them as they age. Senior Living SMART values each individual’s uniqueness and is an equal opportunity employer. Qualified applicants receive consideration without regard to any characteristic protected by applicable law.
