Senior living software, like marketing automation, helps nurture early stage leads. This keeps them engaged with your brand and community while gently advancing them to a sales interaction.
Senior living software, like marketing automation, helps nurture early stage leads. This keeps them engaged with your brand and community while gently advancing them to a sales interaction.
Once set up, it runs automatically in the background. This allows the sales team to focus on sales-qualified prospects while making sure none of the “not ready yet” leads fall through the cracks.
Once set up, it runs automatically in the background. This allows the sales team to focus on sales-qualified prospects while making sure none of the “not ready yet” leads fall through the cracks.
Not all leads are created equal. Lead scoring helps identify prospects with the best opportunity to convert to tours and move-ins. As we like to say, isn’t it time to separate suspects from prospects?
Link every call-to-action to a follow-up workflow—this will help build trust and advance leads. So, for example, when a prospect downloads a brochure, they will automatically enter a strategic email workflow that speaks to them, all thanks to robust senior living software.
Sales teams spend up to 80% of their time managing leads from third-party lead aggregators, like A Place for Mom and Caring.com. Yet they typically convert only 3% of those leads to move-ins. Say hello to a better way.
More and more senior living communities are moving from paper-based systems for tracking prospect information and opting for customer relationship management (CRM) software instead. We can help you make the right move.
If you’ve chosen HubSpot as your marketing automation and/or CRM, we can help make sure you get the most out of it.
