Mastering Local SEO: Your Roadmap to Digital Dominance
When prospects search for senior living in your area, does your community show up—or your competitors?
Local search is one of the most powerful drivers of qualified leads, yet many communities are missing key opportunities to stand out where it matters most: in their own backyard.
In this on-demand webinar, Senior Living SMART teams up with local search expert Claire Carlile to break down how to improve your visibility, strengthen your online presence, and turn local searches into real inquiries.
What You’ll Learn
- What local SEO is and what actually impacts rankings
- How to approach local keyword research strategically
- Ways to evaluate and outperform local competitors
- Best practices for optimizing your Google Business Profile
- How reviews influence visibility and decision-making
- The role of directories like Apple Maps, Yelp, and Bing
- Why location pages are critical for multi-location communities
Whether you’re managing one community or scaling across multiple locations, this session will help you build a stronger, more competitive local presence.
You’ll hear from Senior Living SMART’s Andréa Catizone and Kerri-Anne Pendergast alongside Claire Carlile, a recognized leader in local search strategy and contributor to industry-leading research.
Watch the webinar on demand and start turning local searches into measurable occupancy growth.
