SEO Specialist

Published On: November 12, 20262 min read
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Position Summary

We’re looking for a detail-oriented and data-driven SEO Specialist to support our mission of helping senior living communities grow. This role is responsible for developing and executing on-page and off-page SEO strategies that improve organic search performance and lead generation. They will also manage, optimize, and report on local SEO for clients who use Google My Business. The ideal candidate is passionate about SEO trends, understands the nuances of the senior living buyer journey, and thrives in a fast-paced, collaborative environment.

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Specialties

  • Organic SEO
  • Technical SEO
  • Local SEO

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Key Responsibilities

  • Conduct keyword research and competitor analysis tailored to senior living services and location-specific queries.
  • Optimize website content, including metadata, headings, and internal linking for SEO best practices, among other factors.
  • Optimize Google Business Profile profiles for maximum local reach and report on progress via Soci and other platforms
  • Collaborate with content, creative, tech, & other teams to align keyword strategy with site content.
  • Perform SEO audits and recommend, implement, & facilitate updates to improve website performance.

Stay up to date with search engine algorithm updates and industry trends — especially those impacting senior living.

  • Own, monitor, and analyze SEO performance using tools like Google Search Console, Soci and Ahrefs to provide actionable insights into client opportunities.
  • Identify & track SEO KPIs and provide monthly performance reports with actionable insights.
  • Provide client-ready reports, connect with internal stakeholders, client POCs, & client CSMs to aid in SEO progress, reporting, & opportunities.
  • Aid with sales reporting, case studies, audits, & talking point development, along with general sales support as needed.
  • Monitor & create strategy around changing SEO circumstances and methodologies, including AI search, generative AI, its overlap, & individual components.

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Qualifications

  • 2+ years of experience in SEO, preferably in an agency or multi-client environment.
  • Strong knowledge of SEO tools: Google Search Console, GA4, SEMrush, Screaming Frog, Ahrefs, Soci, or equivalent.
  • Familiarity with WordPress and other CMS platforms; ability to implement minor HTML/CSS edits is a plus.
  • Experience with local SEO and GBP optimization.
  • Analytical mindset with the ability to translate data into strategy.
  • Excellent written and verbal communication skills.
  • Experience in or interest in the senior living space is a strong plus

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