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How One Senior Living Operator Reduced Reliance on Lead Aggregators and Lowered Cost per Move-In

Get the full breakdown of the strategy, results, and key takeaways.

See how your community can reduce commissions, strengthen your pipeline, and generate higher-quality leads on your own.

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What You’ll Learn:

  • How to reduce reliance on third-party lead aggregators while maintaining strong occupancy
  • How integrating Google Ads, HubSpot, and WelcomeHome creates a more controllable, full-funnel pipeline
  • How a connected marketing and CRM strategy lowers cost per lead and cost per acquisition
  • How owning your data and funnel improves lead quality, visibility, and long-term growth

Taking Back Control of the Senior Living Lead Pipeline

Senior living communities often depend on third-party lead aggregators like A Place for Mom to keep occupancy strong. The issue with these services is commissions owed, the unpredictable lead quality, and the lack of control over your pipeline.

For one of our senior living clients, we implemented a full-funnel integration strategy connecting Google Ads, HubSpot, and WelcomeHome that transformed their pipeline, lowered acquisition costs, and reduced dependence on third- party sources.