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How to Gain Higher-Intent Leads, Better Conversions, and Have Less Reliance on Aggregators

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What You’ll Learn:

  • How social media is reshaping senior living sales (yes, TikTok is involved)
  • Which marketing channels actually move the needle on occupancy
  • How data + storytelling = higher-quality leads
  • Why operators are pulling back from A Place for Mom and reallocating their budgets
  • The tech, tools, and insights shaping sales & marketing alignment in 2026

The Key to Stronger Lead Quality Without Bigger Budgets

Discover the real-world strategies discussed at the Senior Housing News Sales & Marketing Conference, where Senior Living SMART CEO Deborah Howard revealed what today’s top-performing operators are doing to boost lead quality, strengthen conversions, and grow occupancy without inflating budgets. (Hint: It requires aligning your sales and marketing teams!)