SMART Webinars

New trends, insights and advice available to watch on your time.

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Understanding Sales and Marketing Transparency in Senior Living

05

Mar 2018

Understanding Sales and Marketing Transparency in Senior Living

Senior living has a unique problem when it comes to online digital marketing. Third parties are ranking organically on your community's "keywords." This tactic helps them funnel high-intent visitors into their marketing funnels rather than yours. But there is something you can do. We will walk you through the problem and introduce ways in which you can take back control of your brand online, leading to more organic lead volume, lower third-party marketing costs, and a better consumer brand discovery for your communities....

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Lower Turnover Through Employee Engagement

28

Feb 2018

Lower Turnover Through Employee Engagement

Measuring employee engagement motivates culture change that increase each employee’s sense of purpose and fulfillment. Increased engagement results in lower turnover and greater productivity. This strengthens the personal and emotional connections between employees and those they serve. Ultimately, the organization can leverage its engaged culture to drive business outcomes and to provide a unique competitive advantage....

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Get Competitive! 2018 Caregiver Recruitment Trends Webinar

08

Feb 2018

Get Competitive! 2018 Caregiver Recruitment Trends Webinar

Senior living has a unique problem when it comes to online digital marketing. Third parties are ranking organically on your community's "keywords." This tactic helps them funnel high-intent visitors into their marketing funnels rather than yours. But there is something you can do. We will walk you through the problem and introduce ways in which you can take back control of your brand online, leading to more organic lead volume, lower third-party marketing costs, and a better consumer brand discovery for your communities....

Read on...


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