Sometimes staying in the know is tougher than keeping up with the Kardashians. That’s why we provide the freshest and most valuable senior living trends, news, and information. Take a coffee break and get in a quick catch up.
Senior living has a unique problem when it comes to online digital marketing. Third parties are ranking organically on your community's "keywords." This tactic helps them funnel high-intent visitors into their marketing funnels rather than yours. But there is something you can do. We will walk you through the problem and introduce ways in which you can take back control of your brand online, leading to more organic lead volume, lower third-party marketing costs, and a better consumer brand discovery for your communities.
Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. You want to actively move the prospects you’ve created through your marketing and lead generation efforts, to the point where they become leads. We will discuss some tactics on how to nurture leads including targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization.
Inbound marketing is all about attracting prospects through relevant and helpful content. It allows senior living communities to add value at every stage in your prospective resident’s journey. It pulls together content marketing, blogs, events, SEO, social media and more to attract prospects to your website.
Looking to set your senior living community apart? Make sure you’ve figured out your special sauce. Here’s how.
In our latest round of senior living marketing tips, we discuss how to compete effectively in local online searches.
Here's a great senior living and marketing sales tip: hold more offsite community events. They can outperform onsite events by 4-to-1.