Why Online Reviews Matter

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The case for online reviews goes stronger by the day. Customers are increasingly searching online and referring to reviews before making a purchasing decision.

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So, how can you convert them to customers? The key to converting these online browsers into real-life purchasers is through an established positive reputation. The strategy for building a positive online reputation is two-fold: amassing positive reviews for your business, combined with a responsive and engaged approach to reviews as they come in.