Using Post Tour Surveys to Improve Sales Conversions

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The secret behind the reason 23% of prospects moved into the community they toured.

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Before we reveal the secret to why these prospects moved into the particular community, we must first provide a little background history. About a year ago, Primo Solutions rolled out the Digital Comment Cards (DCC) service. Although there are a multitude of DCC types, this article focuses on the New Tour DCC. The function of the New Tour DCC is to collect real-time feedback on the customer experience upon completing a tour. Here is how we approached this study…