Understanding Prospect Decision-Making


This white paper by Varsity Branding, looks at the decision-making process that potential residents go through when choosing – or not choosing- a community. 

Download “Insights into Prospect Decision-Making” Varsity-Project-Looking-Glass-III-White-Paper-©-2016.pdf – Downloaded 27 times – 1 MB

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Varsity Branding has examined the motivations of one of the nation’s most powerful audiences. Through nationally recognized ethnographic studies, they have investigated the mature market”s perceptions about retirement living, as well as many other products and services.