Fishing For Leads

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We can learn a great deal about marketing from fishing. Like fishing, marketing for lead generation must be a strategic and
often omni-channel practice that, done well, can provide handsomely for your family and for your communities.

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Before you head out to fish, decide who you’re fishing for – your target audience(s). To be effective, you’ll want to narrow your targets down to a few well defined audiences. Let’s say you decide on 1. Prospects, 2. Family Members and 3. Clinical Referral Sources…


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