Memory Care Training Boosts Your Quality and Powers Your Brand

Memory Care Training Boosts Your Quality and Powers Your Brand

Blog Provided By: Sage Age Strategies – a Senior Living SMART Partner

Family members of loved ones with Alzheimer’s and other forms of dementia typically rate residential memory care communities based on their perceptions of the quality of care and the level of competence of the caregiving staff. For adult children and their families, trust and confidence are everything and their impressions of your community’s skill level have major implications for your “word of mouth,” general reputation, and ultimately, your occupancy.

Today, residential memory care assisted living services are a rapidly growing and increasingly important component of senior living services. Not surprisingly, the marketplace for residential memory care is becoming highly competitive. And above all, Quality Matters!

As the article, “What’s Your Brand?,” concludes, “Your brand walks on two legs”—meaning your employees’ interactions with your residents, their families, prospective customers, and referral sources have an enormous impact on how your community is viewed in the marketplace, for better or worse. Clearly, your staff members have the power to make or break your brand.

Specialized Training by Certified Professionals Gives You the Edge

For residential memory care communities seeking to distinguish themselves in the marketplace by providing exceptional quality of care, in-depth understanding, and insightful compassion, your staff’s knowledge and training are critical.

  • Do your caregivers know what stimuli can trigger difficult behaviors and can they respond appropriately?
  • Can they interpret what a resident needs when the resident cannot communicate well?
  • Do they know how to talk to residents at different stages of their disease?
  • Do your caregivers understand why your residents might act differently at different times of the day?
  • Can they anticipate crisis situations and take steps to prevent them?
  • Do they have the knowledge and insight to be compassionate and respectful when others might become frustrated?
  • Do they understand the world of Alzheimer’s patients—what they are feeling and what they have lost?
  • Do they empathize with what families are experiencing?

A Best-Practice Curriculum Enables You to Provide the Highest Standard of Memory Care

As the number of dementia patients continues to increase across our nation, there is a significantly greater need to ensure that all staff caregivers, managers, and healthcare professionals are well trained to provide appropriate, competent, and compassionate care and support to residents with Alzheimer’s and other forms of dementia. Dementia education also enables your staff members to anticipate, plan, and prepare for crisis situations, as well as to take proactive steps to prevent them.

Sage Age Strategies’ Karen Nelson Crolius, MBA, Senior Vice President/Senior Consultant, utilizes the official NCCDP comprehensive Alzheimer’s Disease and Dementia Care educational curriculum for staff seminars, training, and in-services. NCCDP-certified trainers such as Karen demonstrate the value of “live” training and the impact such training has on your staff in providing compassionate care, decreasing incidences of abuse and neglect, and educating them on difficult behaviors, crisis intervention, and crisis prevention. This training provides your entire community with a better understanding of Alzheimer’s disease and other types of dementia, and better prepares you to deal with the daily challenges experienced by the growing number of senior adults with memory impairment.


 What type of Memory Care Training does your staff go through? We would love to hear your comments below! 


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