Lead Generation Ideas That Work

Wouldn’t it be nice if you could generate organic leads? We’re talking exclusive, unshared, and at a fraction of the cost of third-party lead generation vendors.

Well, guess what? It IS possible.

Our Lead Generation Tools Can Help

You Turn Your Website into a Lead Pipeline.

Are you tired of sharing leads with your competitors and writing big checks to third-party lead aggregators? Now there is a better option to generate exclusive leads and scheduled tours from organic traffic already on your website.

We offer two options:


Our Pay for Results Model

This is the industry’s only Pay-Per-Tour lead generation model and here is how it works:

  • Live Chat is activated on community websites – Free 24/7 response staffed by SiteStaff Chat Hosts who are all college educated Americans hired for empathy and professionalism and trained in senior living sales techniques.
  • Once website visitors engage with the chat feature, the chat hosts help visitors navigate the website and answer basic questions. All hosts show empathy and build trust.
  • If the visitor is willing to schedule a tour, chat hosts will book the date/time and notify the community team.
  • If the visitor is not ready to schedule a tour, but provides qualifying contact information required for follow up, the chat hosts will forward the lead to the community team.
  • The community team receives the full transcript and contact information for each lead/tour generated.

The leads and tours generated are exclusive to the community and are not shared or resold to lead aggregators or competitors. (Click to download details on SMARTTour »)

If you’re a Senior Living SMART Corporate Member, this tool is part of your membership package. Not a member? Join now!


Our Flat Monthly Fee Model

SMARTChat turns a website visit into an interactive experience. A visitor to the site simply clicks on a chat icon and can begin instant messaging with a representative of the senior living provider. The goals of the Chat Hosts include:

  • Engaging with a website visitors, providing basic information and answering questions
  • Building enough trust to gather contact information
  • Converting chats into transferred live calls directed to a corporate or community sales team member
  • Second Item
  • Scheduling a tour
Results from 8 months of SMARTChat with Belmont Village:
  • 371 bona fide, financially viable, highly-qualified new prospect leads
  • 86 tours
  • 24 tours converted to move-in
  • 25% MINIMUM savings of traditional lead cost.