Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. You want to actively move the prospects you’ve created through your marketing and lead generation efforts, to the point where they become leads. We will discuss some tactics on how to nurture leads including targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization.
Inbound marketing is all about attracting prospects through relevant and helpful content. It allows senior living communities to add value at every stage in your prospective resident’s journey. It pulls together content marketing, blogs, events, SEO, social media and more to attract prospects to your website.
Your website is the key in delivering a digital marketing strategy. A great website attracts, engages, and builds a relationship with your prospect. A great website also reflects your brand, delivers high quality content, and is easy to navigate.
This free 30-minute webinar provide an overview of the results from the top-performing senior living community event seminars held in the first half of 2017.
This free 30-minute webinar will be give you ideas for events and how to execute lead generating events.
Reduce reliance on third party lead generation and use big data, targeted events and direct mail campaigns to increase qualified prospects and reduce resident acquisition costs.
This free 30-minute webinar will be especially valuable to executives of senior living communities that still rely on manual, paper-based processes or are experiencing challenges related to software systems that do not work together seamlessly.
This webinar will explore:
The Five Steps of Choosing the Right CRM
User Adoption Strategies
Participants will be able to:
Schedule demos of the best CRM options in the industry
Download a library of white papers, case studies and reports about CRM performance
Engaged employees are highly motivated to help their workplace succeed. Having engaged employees in your senior living community means lower turnover, less absenteeism, more productivity, and a happier, more cohesive team.
This free 30-minute webinar will show you how to get there using Dr. Jack Wiley’s RESPECT model for engaging employees in the workplace, with specific examples from the senior living industry.
This webinar will give an overview of the current senior care labor market as well as discuss the impact your culture can have on recruitment and retention. There are also best practices that can help support an engaged culture and drive your recruitment and retention efforts.