Posts

man at work desk on computer with idea think outside the box

Senior Living Marketing Webinar: COVID-19 Considerations

Marketing during a pandemic brings up many challenges. In this senior living marketing webinar, a panel of senior living pros will share strategies and tactics for lead generation, lead nurturing, and lead conversion. Yes, even in this climate of increased restrictions due to COVID-19.

HERE’S WHAT YOU’LL LEARN  

  • How to setup Facebook Live
  • What to communicate in email marketing
  • Leveraging technology to create virtual experiences
  • How to use each senior living marketing channel effectively
  • Communication best practices
  • Optimizing positive brand awareness

 

What Can Sales People Do If They Cannot Sell?

Senior Living Sales Tips: What Can Sales Reps Do If They Can’t Sell?

EDITOR’S NOTE: Like everyone else around the globe, we’re struggling with this new reality due to the COVID-19 pandemic. Heartbreaking stories of loss and grief and a world economy inching towards recession are just some of the things keeping us up at night.

As a marketing agency focused solely on the senior living industry, we’ve been thinking about all our clients as they face these unprecedented times. It’s hard to see past this pandemic since we’re only in the early stages, but at some point, we know we’ll begin to adjust to this “new normal.” The articles we’ll be providing during this time are designed to offer senior living sales tips and marketing strategies that can help right now. 

Senior Living Sales Tips: Selling in the Age of COVID-19

COVID-19 has understandably restricted many senior living sales activities, such as tours, events, home visits, and move-ins, but there’s still plenty that sales teams can do to remain productive and helpful.

Here are some senior living sales strategies to consider.

Stay connected with prospective residents:

Remember, the goal isn’t to sell, but to connect. Be that reassuring voice people need in this time of uncertainty.

  • Work the phones in a compassionate way. This is the perfect time for senior living sales reps to call every prospective resident and see how they’re doing. (Your call-out connect rate should be very high with everyone being at home!) Really listen to people’s stories, their concerns, their fears, and how they’re navigating day to day. Again, there’s no need to sell. Let them know you’ll be there when they’re ready to move forward.
  • Give back to local businesses. Support local restaurants and have meals delivered to prospects who are isolated and/or purchase restaurant gift cards and send them out.
  • Put the CARE into care packages. Drop off care packages on prospects’ doorsteps with non-perishable foods, like canned soups, pasta, and rice; crossword puzzles/ game books; cleaning supplies (if you have them); and a good book to read.
  • Be a conduit of helpful info. Put together a list of local resources and mail this document to people (or include it in the care packages). To start, call local senior centers, area agencies on aging, Meals on Wheels, churches/synagogues, and so forth to learn how they are serving seniors. Get a list of delivery options for meals and pharmacies. In addition to sharing this info with prospects, post it on your website and social channels as well.
  • Post uplifting photos, stories, and testimonials. Include ones from residents and staff and post to places like Facebook. This will help show how your team is serving residents and staff during the pandemic.
  • Line up speakers who can provide virtual events. You can host these events via Facebook Live or Zoom to keep prospective residents informed and connected to your community.
  • Put together a “Daily Distraction” email. Include an uplifting message and things like links to fun activities to do at home, funny YouTube videos, zoo/aquarium cams, and so forth.
  • Continue to create virtual sales experiences. Check out this article with even more tips for creating positive virtual sales experiences.

More Senior Living Sales Tips: Help fellow staff members and current residents:

Sales teams can also offer a helping hand to overworked staff members. Some ways you can help:

  • Offer to lead activities or visit with residents to increase engagement. Ask your community’s activities director how you can help. They’ll have tasks for you, no doubt! (If you have a talent, interest, or hobby that you can share, go for it!)
  • Help residents remain in contact with their families. Set up Skype/ FaceTime for residents to connect with their families.
  • Roll up your sleeves. Assist with non-clinical tasks, such as delivering meals and cleaning common areas.

Attack that to-do list:

Have you ever said, “If only I had some extra time, I could get some of these things done”? Well, now you do. Start tackling some of those items that get pushed down the to-do list during busier times.

Some ideas:

  • Update online listings. This is the perfect time to update and optimize your Google My Business page and all your directory listings (we can help with this!). The more you can do today to improve search ranking, the better positioned you’ll be when your community is fully open for visits.
  • Crank out content. Write blogs about all the questions that prospects have in the sales process. Blogs will provide a much needed SEO boost for better search ranking when things return to normal.
  • Connect with the marketing team. Review analytics (pre-COVID-19) to better understand what marketing initiatives have been working and to brainstorm new ideas to try in the future. Sales and marketing teams should be working together regularly anyway, but this is a good excuse to re-engage with them.

As always, we’re here to help you market and sell more effectively during the pandemic. If you need other ideas regarding senior living sales tips and marketing strategies, don’t hesitate to reach out to us.

[WEBINAR] Senior Living Lead Generation During COVID-19

Even during a pandemic, we marketing and sales professionals must continue to connect and engage with our prospects, both existing and new. Learn what senior living lead generation options are available to continue your work towards those 2020 marketing and sales goals!

Senior Living Lead Generation During COVID

Here’s what you’ll learn: 

  • Engaging with prospects in the absence of tours and events
  • Alternative lead gen strategies
  • What prospects need from you during this pandemic
  • Maintaining and increasing your brand awareness
  • Best CTAs that are not tour or event focused
Crisis Communication Tips for Senior Living Communities

Crisis Communication Tips for Senior Living Communities

EDITOR’S NOTE REGARDING CRISIS COMMUNICATION: Like everyone else around the globe, we’re struggling with this new reality due to the COVID-19 pandemic. Heartbreaking stories of loss and grief and a world economy inching towards recession are just some of the things keeping us up at night.

As a senior living marketing agency, we’ve been thinking about all our clients as they face these unprecedented times. It’s hard to see past this pandemic since we’re only in the early stages, but at some point, we know we’ll begin to adjust to this “new normal.” The articles we’ll be providing during this time are designed to help senior living sales and marketing teams when they’re ready to move forward.

Crisis Communication: Appropriate Messages during COVID-19

The messages your senior living community puts out during a crisis matters. You’ll need to halt salesy messaging like “Schedule a Tour” or “Join Us for Lunch” and focus on complete transparency. Yes, transparency should always be the foundational element of your sales and marketing messaging, but let’s face it: in normal times, messaging doesn’t always sound like that, does it?

But we’re not living in normal times. So things NEED to shift to 100% transparency.

The crisis communication messages you should be sharing:

Community-wide/General

Your leadership’s clear and direct response to COVID-19. You should have a call-out in the header area of your website with a clear link to your community’s full response. This response should include basics, like how your community is addressing the outbreak, visiting hours, important phone numbers, and how you’ll be delivering updates. Check out this blog post for more tips.

The various ways your community is supporting residents, staff, and their families. Social media is an excellent way to share real-time images of your community’s social distancing efforts, cleanliness efforts, and modified activities in the Age of COVID-19. People crave reassurance during this time. Visual images can go a long way in helping. (This goes without saying, but under no circumstances should you “stage” any photos. Be real. Be authentic.)

Unvarnished truths. No sugarcoating is allowed. Don’t try to convince people that they’re better off in a community when all credible news reports are constantly reminding us about social distancing. Instead, talk about how your community is helping everyone stay safe and adjust to new realities. At the same time, you can and should absolutely share solid truths. For example, if your community is indeed fully stocked with food, cleaning supplies, and medical supplies, that’s a reassuring message that people will want to hear.

Safe, actionable things that family members can do to support their loved ones. This is likely going to be one of the biggest things you need to focus on—the feeling of helplessness that so many family members are going to have when it comes to being able to connect with their loved ones. Some ideas:

Marketing and Sales: Changes to Messaging

 Update the messaging in paid advertising. Paid campaigns will need to have different calls-to-action for the time being. Again, halt the “schedule a tour” messages and focus on “virtual experience” items. See this previous blog post for ideas regarding that.

Pause lead nurturing OR update it to reflect the current situation. If you let your automated lead nurturing simply continue “as is” during this pandemic, your community will come across as out of touch and incredibly insensitive. So pause all campaigns OR update every email with a simple disclaimer at the top about COVID-19 (in italics, in a different font—something to make it clear there are humans behind these emails). Double check subject lines and revise any that are too cute/clever.

Review any scheduled social media posts. If you schedule out your social media posts, take a moment to review everything that’s scheduled and pause, delete, and revise, as needed. Remove any posts that are too self-promotional. Make sure you’re sharing a good mix of COVID-19 related messages (see first section above).Be mindful about third-party posts that you share. ONLY share from credible organizations like the CDC or your local department of public health.

Consider shifting some digital marketing dollars to more traditional direct mail efforts. Direct mail might have a better chance to stand out since more people are at home right now. Reminder that we have a turnkey solution for your direct mail efforts: SMARTbrand (including a basic free plan).

Update email signatures. Your marketing and sales teams should update email signatures with a link regarding your community’s response to COVID-19 and provide a way to “virtually” meet, like a link to an online scheduler.

With COVID-19, things are changing hourly, and recommendations will change.

What we recommend now could change tomorrow or a week from now. If you need help with your crisis communication plan and messaging, call us. We’ve worked in senior living communities for decades and know what it’s like during times of chaos. Let’s chat soon.

Tips for Creating Virtual Sales Experiences in Senior Living

Senior Living Sales Strategies During COVID: Create Virtual Experiences

EDITOR’S NOTE: Like everyone else around the globe, we’re struggling with this new reality due to the COVID-19 pandemic. Heartbreaking stories of loss and grief and a world economy inching towards recession are just some of the things keeping us up at night. As a senior living marketing agency, we’ve been thinking about all our clients as they face these unprecedented times. It’s hard to see past this pandemic since we’re only in the early stages, but at some point, we know we’ll begin to adjust to this “new normal.” The articles we’ll be providing during this time are designed to give senior living sales strategies and marketing tips that can help. 

Senior Living Sales Strategies: Think Virtual & Interactive  Experiences

The current “no touch” reality due to COVID-19 will require creative approaches for senior living sales teams. Several states have suspended move-ins and on-site visits. As a result, occupancy rates can only go down until these restrictions are lifted.

No doubt, the last thing on most people’s minds is marketing or sales, but it’s important to keep initiatives going—in a thoughtful and compassionate way, of course. For the foreseeable future, tours, events, and perhaps even home visits will not be options, so here are some ideas for creating effective (and, bottom line, SAFE) sales experience for prospective residents.

Your New Front Door

People might not be able to physically enter your community, but that doesn’t mean you can’t provide them a glimpse inside.  Remember, your website has always served as your virtual front door. And, for the time being anyway, it is THE entry point into all that your community offers. Everything that people would usually come into the community to experience must be available on your website.

Here’s a quick list of must-haves to create an interactive experience:

  • Live Chat. Real human chat “hosts” should personally welcome website visitors, answer questions, provide information, and generate leads. Your human “hosts” can work from the safety of their own homes.
  • Video Conferencing. Meeting “face-to-face” in this new reality is possible, thanks to virtual conferencing options. Skype is free and widely accessible. Paid options like Zoom are budget-friendly.
  • Downloadable brochures (gate this with a form so you can gather contact information and follow up). Here is an example.
  • Video Tours. If you don’t have professional video tours, invest in a technology such as HeartLegacy and have the sales team create videos to highlight the community. Here is a sample.
  • Interactive Surveys such as Roobrik allow prospects to find their best senior housing and care option.
  • Floor Plans and Interactive Room Planners. Here is an example.
  • Testimonials to show the experience of living in the community. Check out these examples.
  • Links to Facebook to highlight all the positive stories within each community.
  • A Robust Resources Section. Think blogs, guides, videos, links to COVID-19 articles, and guidelines to show that you are well prepared, caring, and reassuring.

Taking these steps won’t be in vain, either. Since most searches for senior living begin online, creating a strong virtual experience for people is something that will help your community for the long term.

As always, we’re here to help with your marketing and senior living sales strategies during COVID.

If you need assistance making any of the above happen during this chaotic time, don’t hesitate to reach out to us.

Battling COVID-19 Webinar

Senior Living Marketing Webinar: Battling COVID-19

We’ve gathered industry experts for this FREE senior living marketing webinar to give you the tools to effectively manage the COVID-19 pandemic in your senior living community. From resident and staff health, effective procedures for cleaning and disinfecting to managing crisis communication.

Here’s what you’ll learn: 

  • Strategies to prevent the spread of COVID-19 in senior living communities
  • Prevention, treatment of COVID-19
  • COVID-19 HR Policy
  • CDC Recommendations
  • Safety FAQs
  • When should you use standard precautions
  • Three types of transmission
  • Practicing good EVS procedures
  • Supporting staff, residents and families
  • Crisis Communication
  • Virtual sales tools
Special Edition: COVID-19 Communication Tips

Senior Living Marketing Crisis Communication Tips for COVID-19

The World Health Organization has officially used the term “pandemic” in relation to coronavirus disease 2019 (COVID-19). Senior living communities are especially vulnerable to this disease, so what your community does next matters. These crisis communication tips will help.

Effective and pro-active communication with residents, families, referral sources, and prospects should be a high priority.  If you have a crisis communication policy, dust it off and start executing. If you don’t have something in place, follow these crisis communication tips ASAP.

Crisis Communication Tips: Be Open, Honest, & Transparent

Everyone wants reassurance that you have a plan in place to minimize risk and exposure to your residents and staff. Plan to communicate at least daily through a dedicated hotline number with a regularly updated recording. Or make a live central contact available to answer questions. Provide specifics on your protocols. In addition, reference the CDC recommendations for reducing risk and exposure to residents and staff.

Here are some links to include in your communication:

Crisis Communication Tips: Address the Most Pressing Concerns

Some of the most pressing questions include the following. Make sure you have answers:

  • Is my loved one safe right now? How will you ensure their safety throughout this crisis?
  • Will you close the community to visitors? If so, how will you provide resident status updates?
  • Are you stopping admissions, cancelling events and trips, serving residents on paper or delivering meals to apartments?
  • Do you have enough staff and supplies?
  • Are you increasing inventory of medical, food, and service supplies?
  • Have you increased your cleaning/ disinfecting protocols?
  • Are you retraining staff and hosting Town Hall meetings with residents?
  • What will you do if the virus is detected in the community?

People want to know what steps you’re taking to minimize risk. In addition, they expect regular communication about it.

Crisis Communication Tips: Use Every Communication Channel

You don’t know how or where people will go to access info. So, use all communication channels to deliver a consistent message.

Website. Put a banner on your website with a link to your prepared statement.

Email. Send emails, as needed, to all residents, family members, and responsible parties. First, outline your resident safety protocols. Second, reassure fearful and anxious family members. Finally, provide the various ways people can get regular updates.

Phone. Have a dedicated hotline to provide regular communication. This can be a central person available at the corporate level, recordings at the community level, or a call center. The more proactively you push out information, the fewer burdens there will be in managing incoming calls.

Live Chat. Provide your live chat partner with your crisis communication plan and FAQs so they can engage appropriately with website visitors.

Automated messaging technologies. Communication platforms, such as Voicefriend, automate notifications to residents, families, and staff via recorded phone messages, text, and email.

SMS. Do a bulk text notification to all residents, family members, and responsible parties. Include links to your updated notification channels, such as your hotline and website.

Prepare a media statement. If reporters contact your community, your department heads need to have a prepared statement that they can provide. Here is an example from Brookdale.

Example to follow: Brookdale has done a great job communicating their plan. They even created a COVID-19 Toolkit. Check it out here.

As always, if you need help creating or setting up any of these items, we can help you effectively sell and market your community during the pandemic

Sell to the Ballerina, Not the Wheelchair

Sell to the Ballerina, Not the Wheelchair

In Senior Living Sales

Recently, I had the opportunity to attend David Smith’s One On One Sales Training and he showed us this picture to illustrate his prospect-centered approach. It brought me back many years when I was a sales counselor and a new resident named Bea scooted herself down to my office in her wheelchair to tell me that she was bored. We chatted for a few minutes and I asked why she was not enjoying any of the day’s activities. She just sighed and said “the problem is that everyone here is so old”. “But Bea”, I replied, “you are 99 years old and almost every resident here is younger than you!” Her response stayed with me; “when I look in the mirror, I see a young and vibrant woman”.

I now realize that I was seeing the woman in the wheelchair but Bea was seeing “ballerina self“.

So, are we selling to the woman in the wheelchair or the ballerina?

There are two different sales philosophies in the senior living industry today – transactional and relational.

Philosophy

Transactional

Relational

Target Demographic Need based & urgent prospects The “Not Ready” prospects
Available Market 10% of the qualified market 90% of the qualified market
How To Measure Effectiveness More Activities – More Leads, More Calls & Tours, Less Time from Inquiry: Move-in (shorten the sales cycle), Do More & Be Quicker Spend More Time in The Selling Zone – Face-to-face/ voice to voice/ planning/ creative, personalized & proactive follow up.
What Are We Selling Features, Benefits of Real Estate, Lifestyle & Experience Change
How We Are Selling Get all the qualifying information including wants, needs, finances, time frame and then match information to community solutions and sell “better & difference story”. Focus on readiness to change, stage of change – denial, thinking, planning or action. Build a relationship, help guide prospect to the best decision for them and learn life stories.

The transactional approach sells to the woman in the wheelchair and the relational approach sells to the ballerina.

Website Pet Peeves

Website Pet Peeves

87% of those looking into senior living options start their search by visiting community websites and 37% of those prospects will eliminate a community from consideration purely based on the quality of the website. When prospects visit your website, they are looking for answer to four key questions:

Price – “Can I Afford It?”

According to a “Social Silver Surfers” report by Creating Results, the #1 pet peeve of our prospects (The Silent Generation & The Older Boomer) is the lack of pricing transparency. They want to know how much it will cost, what’s included, and how senior living is funded. The problem is that most providers do not provide any pricing information on their website because they want to establish value before quoting price and they do not want their competitors to have that information. The reality is that competitors can get pricing with mystery shopping. The lack of transparency on pricing drives prospects off of your website and over to a paid referral agency/ lead generator online sources who will provide your pricing and the pricing of your competitors (who they may not have even been exploring) and your lead is now shared with 4 -6 competitors. Here are three solutions to keep your website visitors on your site:

  • Offer your starting at pricing for each apartment style as a downloadable pdf so you collect contact information needed to follow up and establish value.
  • Offer a downloadable cost comparison worksheet with everything included in your community completed and the same expenses for staying at home for the prospect to complete to establish value & collect contact information.
  • Offer a downloadable guide to funding solutions as an opt-in with information that provides an overview to the Veteran’s Aid & Attendance benefit, Life Insurance conversion, Long Term Care Insurance, Medicare & Medicaid. You provide a valuable guide and in exchange, collect contact information to convert a website visitor into a lead.

Housing – “Where Will I Live?”

According to the same study by Creating Results, the #2 pet peeve about senior living websites is that floor plans are either not available, are illegible or incomplete. According to Jayne Sallerson, COO of Sherpa, the majority of website visitors are in the “planning” or “thinking” stages and are not yet ready to take an action such as calling, completing an online form or scheduling a tour – but they do want a sneak peak before they are ready to tour. Here are three solutions to consider:

  • Create a gallery of images that are easy for prospects to sort through and explore on the website. Be sure to represent common areas and a variety of apartment styles.
  • Create a library of clear, legible floor plans and make them available to download.
  • My favorite solution is to create a virtual video tour that allows prospects to explore your community while collecting data and analytics and turning website visitors into prospects. (link to SMARTTour video on the SLS website)

Amenities – “What Will I Do?”

The “Social, Silver Surfers” survey reveals that the third pet peeve of senior living prospects is that the information on the website is outdated. Providing information about the community lifestyle is important but must be monitored, maintained and stay current. Posting pictures of residents and families enjoying special events, providing menu and activity calendar samples and posting upcoming events adds value to your website, keeps prospects on your site, reduces “bounce rate” and brings them back to the site as they move through their decision process.

Care – “Will I Be Cared For?”

For 18% of website visitors, care considerations are the primary interest. Any reassurance that you can provide about the quality of care, survey results, testimonials, staff training, security & safety specifics and any niche programs offered should be included in your website. One of our Senior Living SMART Members started using a hiring tool that measured job applicants against the attributes of their best performers in each department and scored them according to their “cultural fit” reducing turnover from 70% to 17%. This type of information is compelling and reassuring to families and prospects and should be included on the website!

Free Download

Members can access the ‘Website Pet Peeves’ survey report, or non-members may download the resource by filling out form below:


 

 

Network Resource Download

opt-in download access for white papers, ebooks, case studies, and more.
7 Methods to Change Sales & Marketing Strategies to Engage Today’s Prospects

Senior Living Marketing Tactics That Will Engage Today’s Prospects

In my constant quest to keep up with all things senior living marketing, I recently read an article published by Senior Housing News called “The Secrets To Growing Senior Living Sales & Occupancy.

In a nutshell, here are the so-called secrets:

  • Do deep discovery.
  • Ask the right questions to get the right information.
  • Understand the difference between senior living marketing and sales.
  • View marketing as an investment, not a cost center.
  • Get the executive director involved in the sales process and train employees to understand the sales process.

Really? These are “secrets”? This same article could have been written 10 years ago!

Here’s the REAL secret: the way prospects engage with senior living communities has dramatically changed.

As such, our senior living marketing and sales tactics need to evolve, too.

We can’t keep recycling old “insights,” like the ones outlined above from that article, because our prospects expect more today than they did 10 years ago – or even three years ago.

So, what can your teams do to better engage with today’s prospects?

Keep reading…

1. Remember that your senior living website is your #1 sales tool.

According to the Senior Living Research Study, online research is the preferred method for gathering information about senior living options. It even ranked 35% higher than the second ranking method: recommendations/ word of mouth.

Other industry studies report that 87% of your prospects will visit your website before initiating any contact, like calling or walking into the community. And 37% of prospects will eliminate communities based solely on the quality of the website.

WHAT YOU CAN DO: It’s time to change the website experience from focusing on community features and benefits (in other words, the “let me tell you about me” model). Instead, re-position your site so that it becomes a valuable resource that seniors, caregivers, and professionals will visit often as they research options. Need ideas for improving your site? Choose our affordable senior living website audit, which will deliver clear action items.

2. Live chat can turn websites into lead generators.

Organic leads are great, but unless you quickly engage them, they will bounce over to a competitor’s site or a paid referral site. (The latter means providers will be buying back move-ins who had initially visited their website!)

Live chat, on the other hand, can quickly engage website visitor by demonstrating empathy and helping visitors access the info they’re looking for. An effective live chat host can generate qualified leads that can be transferred directly from the chat host to a community representative or turned into a scheduled tour. Chat can also provide evening and weekend coverage at a very low cost.

WHAT YOU CAN DO: There are many chat options available, but we typically recommend SiteStaff, because the chat hosts are US-based with specialized training in healthcare settings, like senior living.

3. Videos can help convert prospects into sales.

Here’s a stat for you: 80% of website visitors will stop and watch a video. Talk about engagement! There are many ways to use video, too, from background b-roll to video testimonials from happy residents to virtual tours.

And here’s the even better news: not all video has to be professionally shot. Smartphone videos can work well, especially on social media channels, like Facebook.

WHAT YOU CAN DO: Pick up your phones and start shooting! Yes, you need to keep privacy laws in mind, but start shooting video. Short and sweet (think 30 seconds to a minute) can work well. Online editing software can allow you to add in calls-to-action, but you don’t even need to go to that far when sharing on social: just post with a brief intro.

And don’t underestimate using video for more formal things, like tours or room planners. One product we particularly like: DesignFloorPlan.com.

4. Transparent pricing matters.

“By far the most important senior living concern is cost” states the Senior Living Research Study.

However, most communities make it impossible to find pricing info on the website, leaving prospects to bounce over to a paid referral site who will not only provide your pricing information, but also your competitors’ info.

We understand that you want to sell your value first before providing prices, because you’re concerned prospects will experience sticker shock, particularly if they don’t have the full context. But the lack of pricing transparency is not helpful to prospects or professionals looking for information.

WHAT YOU CAN DO: Consider making your pricing available through a short opt-in form with basic contact information. This scratches two itches: visitors get the info they want, and the sales team has the ability to follow up to establish value and offer resources to help fund senior living.

5. A better “template strategy” can reduce senior living marketing and sales costs.

One of the biggest marketing spends in senior living today is print. Think event flyers, invitations, incentives, direct mail, and postcards, just to name a few items. The problem is that the cost of graphic design, printing, and mailing continues to climb. Not to mention that the shelf life for these items is days or a few weeks TOPS.

The good news? A smarter “template strategy” can reduce these costs. Imagine having all the print items you regularly use at your fingertips as templates that are already outfitted with your logo and brand colors. All you have to do is customize them with the relevant details for that particular marketing campaign. Goodbye, design costs! Goodbye unnecessary printing!

WHAT YOU CAN DO: Check out our SMARTbrand and SMARTbrand+ options. We have a free version and an affordable subscription service that allows you to easily create the materials you need. Or if you like the idea of creating a full-blown template strategy, check out our SMARTstores.

6. Senior living events still work!

“The majority of people who know someone in senior housing have been influenced by this experience (73.0%), most often in a positive way (57.0%)” finds Imagination in their research study. Bottom line: senior living events still work!

WHAT YOU CAN DO: Make sure you include the following in your senior living marketing plan:

  • Friend & family referral programs
  • New resident welcome events for friends
  • Address change cards for new residents to send to friends and neighbors
  • Coupons for meals, salon services, weekend stays, and community events

Need help? Check out our senior living event management solutions.

Senior living marketing has changed. Work with an agency that’s evolved, too.

We’re not just any agency. We’re a senior living marketing agency. Our staff has industry experience, which sets us apart from other agencies (even the ones who also “specialize” in senior living marketing). Get in touch today and request your complimentary 30-minute brainstorming session.