Episode Summary:

In this episode, Debbie Howard talks with Sharon MacDonald, Founder of Model55, about how well-designed model apartments and common areas can influence senior living marketing and occupancy. They explore the role of neuroaesthetics in design, the importance of first impressions, and how professional design can impact sales and ROI.

Topics Discussed and Key Points: 

• Impact of Model Apartments: Well-designed model apartments can significantly improve occupancy rates and shorten sales cycles. Effective design helps potential residents feel welcome and comfortable.
• Neuroaesthetics: Understanding the emotional and psychological effects of design elements such as color, texture, and light can enhance the appeal of senior living spaces.
• First Impressions Matter: The quality of model apartments influences potential residents’ perceptions and decision-making. Comparisons to hotel experiences highlight the importance of maintaining appealing and up-to-date models.
• ROI of Design Investment: Investing in high-quality model apartments can yield substantial returns, with potential returns on investment upwards of 600%.
• Sales Process Impact: The model apartment’s role in the sales process is critical. Outdated or poorly designed models can hinder sales, while professionally designed spaces can justify higher rates and reduce the need for concessions.
• Model55’s Offerings: Model55 provides custom and semi-custom design solutions, including a turnkey process for design, logistics, and installation.

Resources:

• Transcript
• Model55 Website
• Follow Model55 on LinkedIn, Instagram & Facebook
• Connect with Sharon MacDonald on LinkedIn